Sponsorship promotion

 ‘good pictures and news story angles … widespread media coverage’

Sponsorship is a crucial cash stream for plenty of businesses in the racing industry.

One such commercial relationship is the support of IT solution and service provider Prolinx for the Lady Jockeys' Championship of the Professional Jockeys Association.

Good pictures and news story angles have led to widespread media coverage, including BBC Radio 4’s Woman’s Hour, Sky, BBC and Sportspromedia.

Swedish jockey Nicole Nordblad and British counterpart Leonna Mayor launch the Prolinx Lady Jockeys’ Championship