‘regular newspaper columns guarantee an unceasing media profile’
Editors like to receive communications written in a newsy style, devoid of PR clichés and puff.
One of the most effective ways to guarantee an unceasing media profile is to provide sufficiently excellent copy to justify a regular newspaper or magazine column.
Each week in the Yorkshire Post, a column is ghost-written for two-time champion Flat jockey Paul Hanagan delivering key messages for York Racecourse.
Likewise, the Regional Director East of The Jockey Club - Amy Starkey, from Newmarket Racecourses - has columns in numerous weekly and daily newspapers in East Anglia.
Other racecourses to maintain a high profile in this way are Huntingdon and Market Rasen whose 'ambassador', up-and-coming jockey Sean Bowen, has a periodic blog.