'newsworthy and compelling content'
Printed or online newsletters are an ideal way to keep customers and internal team members informed about the latest developments at a business.
Venues within the Jockey Club Racecourses group are no exception, with both the London (Epsom Downs, Kempton Park and Sandown Park) and East (Huntingdon, Market Rasen, Newmarket and Nottingham) regions having utilised this form of communications to achieve their business goals.
As with media communications, the key is newsworthy and compelling content to enthuse the readers.
Scottish Racing also employed the consultancy to write, design and edit its Annual Report - and to promote the publication to the media, achieving widespread television, radio and newspaper coverage.