Media monitoring

'analysis ... measurement ... evaluation'

Every weekday morning the consultancy provides The Jockey Club with a 1,500-word bulletin summarising the stories and media appearances affecting that business' wide-ranging interests in the horse racing and bloodstock industries.

Each year, in the two months leading up to the Grand National, the consultancy provides a specialised daily bulletin to enable Aintree Racecourse to react quickly to fast-moving stories and evaluate their media coverage.

A number of client businesses are provided with hard copies of newspaper and magazine appearances throughout the year.